Question 1

Which plan do I need?

Accepted Answer

Essential or above. Sync runs continuously in the background once connected, and that standing cost is what the plan covers.

Question 2

When does a change reach my audience?

Accepted Answer

On the next scheduled sync: every 15 days on Essential, 7 on Starter, and about 3 and a half on Studio. There is a metered sync-now for when you need it sooner, but plan around the cadence rather than the button.

Question 3

Why only one audience?

Accepted Answer

Because Mailchimp bills per contact, and spreading the same players across audiences would mean paying for them more than once. One audience keeps that honest.

Question 4

Can I resubscribe someone from Userplay?

Accepted Answer

Never. Once a contact is unsubscribed, bounced, or archived, Userplay stops writing to them for good, and reconnecting does not undo it.

Question 5

Does Userplay send my campaigns?

Accepted Answer

No. It writes tags and merge fields onto contacts. Building segments, writing campaigns, and sending them all happen in Mailchimp, under your own sender.

Question 6

What happens if I drop below Essential?

Accepted Answer

Sync pauses. Nothing is deleted on either side, and nothing is disconnected, but it does not resume on its own when you upgrade again.

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